If you want to make a change to your web site to improve its usability, or to highlight a new feature, how do you know the changes you make are the right ones? A/B testing is a tried and tested method for measuring exactly what effect your changes have. The simple principal is to make two versions of your page A and B and to send some users to A and some to B. This allows you to measure the differences in the behavior of visitors seeing page A with visitors seeing page B.
By making small changes and measuring their effect in this way you can be sure you are making the right decisions and know you are getting value from the changes you make.
ASP.net is Microsoft's latest technology for writing interactive, database connected websites. Microsoft continues to invest heavily in ASP.net to ensure it continues to be the fastest, most secure and best supported technology for creating the websites of the future.
Backlinks are simply links from other websites to your own site. Search engines count these links, and look at the websites these links are on, and use this information to decide how important or influential your website is. This directly effects the position of your site in search engines.
A blog (made from the words 'web log') is a website with regular articles often focused on a particular subject or person. They can be used in a more traditional 'press release' format or a much more informal 'diary' format.
Blogs are read by millions of people every day and those most popular are written by people passionate about the subject of the blog. Blogs can be a great way of creating new search engine friendly content for your website.
Facebook is a social media website that gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
The Technology Studio has helped clients use Facebook to create communities based around their products and services.
Flash is the current internet standard for creating rich interactive web applications including animation and multimedia.
Websites and software are often very complex and contain thousands of pieces of information. For a person trying to find what they are looking for can be a daunting task, and often for you explaining your products and services can be more difficult than you expect. Information Architecture is about organising the functionality and content of a site or application into a structure that people are able to navigate intuitively.
Schematics / Prototypes
The Technology Studio use a planning tool called schematics, or prototypes, to plan, test and demonstrate the functionality and layout of your new website before a single line of code has been written. These allows us to be very accurate in our quoting, find any mistakes or issues before lots of money is wasted and ensure that our clients know exactly what we are proposing to build for them because they have already seen and used it.
To see an example of this tool in action please click here to see the prototype website for our client NovaLoca and then compare these to the final site at NovaLoca.com.
Silverlight is a new technology from Microsoft for creating interactive web applications including animation and multimedia. Similar to rival technologies such as Flash or Adobe Air, Silverlight is the first step of many into the future of what websites will become.
Twitter is an up and coming social media website that allows users to tell friends, family, communities and colleagues what they are doing right now using messages of 140 characters or less.
Twitter is increasingly being used by companies to keep their clients updated and find new clients as well as by celebrities like Stephen Fry.