Background
After The Technology Studio developed the initial NovaLoca website, the Pay-Per-Click budgets were getting out of hand and not delivering the results they should have. As The Technology Studio had such a deep understanding of the website and it's business model we were keen to support NovaLoca in maximising their search engine traffic.
What Did We Deliver?
As we had already built the NovaLoca website to be search engine friendly we had the basics of search engine optimisation to start with. We worked with NovaLoca to plan and implement an ongoing search engine optimisation campaign.
- Instantly reduced the Pay-Per-Click budget by 75% with almost no change in site traffic
- Optimised pay-per-click advert copy to increase click throughs
- Created keyword specific landing pages to ensure visitors came directly to the relevant content
- Researched keywords and keyphrases that would deliver better results for less costs
- Optimised the sites copy and content to include more relevant keywords and keyphrases
- Setup a blog and trained NovaLoca staff in writing interesting, key word rich, news
- Designed and developed a range of new sections of the NovaLoca site to help generate large amounts of new keyword rich content
- Designed and implemented a range of online marketing campaigns including developing the UK's first street view map imagery
Post Script
Since starting the initial search engine optimisation work NovaLoca's site traffic has increased by over 400% and their pay-per-click budget has been entirely eliminated. We continue to work alongside NovaLoca to ensure their continued traffic growth.
