We understand that no matter how nice a site looks or how clever its features are, if a user cannot find what they are looking for quickly and easily they will look elsewhere.
Our developers have over 18 years combined experience designing and developing commercial websites. Using a combination of this experience and website usability testing we make sure your site is easy to navigate, simple to understand and converts as many visitors to customers as possible.
Usability is an ongoing and evolving process that cannot be completed as a one off. This is why we work with our clients encouraging the use of automated testing methods and simple user testing techniques to ensure the effectiveness of their website is continually monitored and improved.
The Technology Studio also offers website consultancy
Why is usability so important?
- If it is not clear within the first few seconds what your site offers visitors will leave
- Visitors who have a great experience using your site are more likely to become customers
- If a visitor cannot find what they want within three or four pages they will go elsewhere
How we ensure sites are usable
- We test the site with real users
- We use automated a/b testing of changes to the site to ensure they improve the sites performance
- We monitor how visitors are using the site and where they are being lost by analysing the websites statistics