Outsourcing and event marketing is essential to make sure your event leaves an impact on your overall business. Social media is a holy grail of the event industry. It can ensure the success of your event if adequately used to your advantage. To get maximum results, it is imperative to create creative promotional content on social media to target customers and increase ticket sales.
A strong online social media presence is as essential as the event itself. Keep your brand consistent across all online platforms using beautifully crafted websites to attract attendees. The article talks about top marketing tools to make sure your event is a success.
Fill the venue with these powerful tools
Communication and information is everything in this new digital age. To ensure the success of your event, you ultimately need increased ticket sales and maximum participation.
Extend your reach with following five holistic event marketing tools:
1. Access marketing campaigns
Access different social media campaigns and gain insight to get an idea of the most effective campaigns when it comes to registration. By keeping a tab on these marketing campaigns, you will be able to get an insight into different efforts and initiatives that are more successful and effective in driving online registrations.
Similarly, you can offer promo codes and discounts on the first-come-first-served basis to customers to keep track of registration performance. It not only helps you in increasing sales but also allows adjusting your campaign.
2. Turn attendees into co-marketers
Through your online media platform, empower your attendees into advocates. Turn them into co-marketers to increase ticket sales. One way companies empower their users into becoming their advocates is by using the feature of promo codes and discounts.
After the first registration, the registrant is shared a promo code that they can share to invite their friends to take part in the event. The more subscribers and registrants they can bring, the higher the discount for both promo sharer and user. It is a highly effective and used strategy not only among event organizers but also among other service providers like Uber, Foodpanda, etc.
3.Retarget and optimize
With your event management software, keep track of all confirmed attendees and potential attendees who did not finish the registration process. Contact them if they need help with the registration process and answer all their queries.
Prepare new marketing campaigns that will encourage these potential attendees to finish registering for the event. Optimize your offers and provide attractive options like discounts and promo codes. Create a sense of urgency by using words like “limited number of spots left” or “last day to get 20% on registration.”
4. Eye-catching emails
Before the event, create beautiful emails with different templates capable of full customization. Target the right people with proper and engaging words to keep them in the loop. Add the effect of personalized user experience to make the attendee feel important.
Use phrases like “Congratulations! You have successfully registered for the Summit…” to create a sense of accomplishment and regard for the attendee. Make sure to engage the attendee till the day of the event. Use sentences like “To make the best out of your participation get familiar with the speakers. Click here for more information.”
It requires a lot of time and resources to craft the right words in emails to catch the reader’s attention. Every event demands different styles depending upon the theme of the event. So a more efficient option would be to get help from professionals of corporate events Dubai based companies to ensure maximum outreach and engagement.
5. Create a memorable first impression
The first impression of your event is given by your website. To ensure a memorable first click, develop a great website which is regularly updated. To get more information about an event, people do not personally go to the hosting company. It’s the website that matters.
Take advantage of several branding opportunities out there for your website and maintain consistency. Make sure your website is user-friendly and engaging. Use vivid colors, images, and videos to keep the attendees in the loop.
Your website is the most cost-effective way to advertise the upcoming event. Add compelling event descriptions on your website to drive attendees to purchase tickets or secure their spots. Your landing page has to be visually attractive and intriguing enough to garner more clicks.
Ready. Set. Go!
There are many more essentials to the event then the venue planning and catering. The main question is, how will people know about your upcoming event? There are many ways to ensure maximum outreach of your event, as discussed above. There are many corporate events Dubai based companies with strong portfolios that can ensure effective marketing for a successful event.
Holding a successful corporate event can be a challenging task. To ensure that the event is successful, it takes a lot of measures to get maximum engagement and attendance, flawless experience, and amplified revenue streams.
